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Mobile Apps

KTVU Fox 2 has launched a major update to its mobile apps! Get the latest news and sports headlines from the Bay Area and your hometown. Also watch KTVU News live while you're on the go - during your commute, at home, and at work. Below are links for downloading the latest apps for your iPhone, iPad and Android devices.

KTVU News Apps

DOWNLOAD the new KTVU News app on your iPhone and/or iPad.

DOWNLOAD the new KTVU News app on your Android device.

KTVU Weather Apps

DOWNLOAD the KTVU Weather App for your iPhone and/or iPad.

DOWNLOAD the KTVU Weather App for your Android device.

Drivers Of Mobile Geo-targeting

By Paul Childs

Geo-location targeting has undoubtedly created a buzz within mobile advertising circles over the last year.

Such targeting promises a new era of real-time mobile advertising that is geographically relevant to a consumer according to where she is at a particular moment in time.

Geo-targeting enables advertisers to increase the relevancy of messaging and provides publishers with a hook to drive direct response.

Furthermore, combine location information with demographic profiling, and you have a very compelling targeting tool at your disposal.

Model opportunityThe appeal of being able to improve the efficacy of campaigns by targeting consumers to whom the message is most geographically relevant is evident and we are seeing a number of business models beginning to emerge around the geo opportunity.

The first of these is around hyper-local targeting.

Mobile advertising takes the whole concept of local targeting to a new level by enabling advertisers to pinpoint consumers on the move at hyper-local level, via nomadic devices, based on their proximity to a purchase point.

The hyper-local model taps into consumers' propensity to make spur of the moment purchase decisions based on offers close to where they are.

Spurred on by the growing popularity of social media location check-in features, such as Facebook Places or foursquare, hyper-local advertising has generated a lot of interest among brands. The effect could be described as similar to the digitization of the sandwich board.

Mobile couponing has also gained significant traction as a hook to drive footfall and redemptions in store.

Driven forward by players such as Groupon, Living Social and Amazon, and adopted by an increasing number of brands, mobile couponing enables consumers to click on a mobile banner to download a promotional coupon which can then be redeemed in store at point of sale.

Advertisers can target their coupon-based campaigns to appear on the devices of consumers browsing a mobile site or application within a given distance of one of their outlets.

Local service-based businesses such as plumbers or solicitors are also testing geo-targeting on mobile to get their message in front of local audiences, without the wastage associated with advertising on a wider scale.

Similarly, we are seeing increasing interest amongst national and multinational retailers looking to target bespoke messaging to disparate regional audiences via mobile devices.

We have already seen some exciting campaigns that have successfully tested geo-targeting and proved its potential as part of a seamless process that takes the consumer from ad impression right through to purchase or coupon redemption.

Yet, despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.

For faster clipThere are still several areas that need to be addressed before we will see geo become mainstream.

Firstly, the ability to geo-locate consumers is far from reaching critical mass.

A consumer's location can only be identified by one of two methods – either via a location aware app – with consumers having consented to sharing their physical location – or via the latitudinal and longitudinal coordinates of their IP address over a Wi-Fi connection.

The increasing proliferation of GPS-enabled apps coupled with a growing willingness among consumers to share their location, either within apps or via check-ins, will help geo-targeting gain traction.

There is also work to do on the end-to-end tracking metrics that will provide the necessary visibility to accurately gauge the true success of geo-targeted campaigns.

Campaign tracking needs to be fully integrated throughout the process from the initial ad impression right through to purchase or redemption at the point of sale.

Take the couponing model as an example.

When a mobile coupon is redeemed in store, the advertiser needs to be able to see the specific campaign and the specific ad network that generated that redemption to determine their cost per redemption.

Couponing presents the ideal future scenario whereby a coupon can be swiped at the till to identify the offer, the discount applied, payment taken and the process tracked back to the original campaign that generated the transaction.

This is the Holy Grail that the industry must collectively work towards if geo-targeting is to achieve mainstream status.

Major infrastructure developments within Near Field Communications (NFC) and mobile payments together with mass adoption of NFC-enabled smartphones will help demand for geo-targeted advertising to surge.

These advances will close the loop and facilitate the entire process from ad view to tracked final purchase on a mobile phone.

The results that we have seen among early adopters of geo-targeted campaigns are encouraging and when the final hurdles are overcome, geo-targeting is set to become significantly more exciting.

Paul Childs is chief operations officer at Adfonic, London. Reach him at [email protected].

Green Bay Packers Mobile App

The Green Bay Packers are asking fans and game attendees to download the latest version of the Packers mobile app on their mobile device. The Packers app is presented by UScellular.

Aside from a fresh look and enhanced functionality, the newest version of the app features critical updates to the app's integration with Ticketmaster. Because of these changes, fans and ticket holders must update their Packers app prior to arriving at Lambeau Field in order to access their tickets to Sunday's game through the app.

Fans who do not update their Packers app before gameday will not be able to access their tickets through the app. Those who cannot update the app can still access their tickets via web browser.

To avoid internet connectivity issues, Packers fans should download the latest version of the Packers app prior to arriving at Lambeau Field on gameday. The app is available for download in the Apple App Store for iOS devices or the Google Play Store for Android phones.

Once fans have their app updated, they should ensure they are logged in to their account by tapping "Account" at the top right of the app and selecting "My Packers Account." Please note, the location of the "Account" button was moved from the app's bottom tile to the upper right corner in the new version of the app. Next, fans must tap "Sign in to Packers" and follow all login prompts using their Ticketmaster account information.

Game attendees should add any tickets they plan to use for upcoming games to their smartphone's digital wallet if available to ensure their tickets are accessible regardless of the internet connection at the stadium gates. To use the app's "Add to Wallet" function, users should ensure their mobile devices have the most up-to-date operating system installed before coming to Lambeau Field on gameday; iOS 16.4 or later or Android 8 or later are required to use Add to Wallet. If mobile tickets are not saved to a digital wallet, fans can still access their tickets via the Packers app or a web browser.

Additionally, iPhone users must ensure that no tickets within their Ticketmaster account have been downloaded to another user's Apple Wallet. Ticketmaster accounts can only be linked to one Apple ID. If ticket holders want to allow someone else to use their tickets, they should transfer the tickets using the instructions listed in the Packers Mobile Ticketing Guide.

The Packers app includes plenty of game information for ticket holders to help make their gameday experience as smooth as possible, including an interactive stadium map, stadium A-Z guide and carry-in information. Fans can also use the app to earn and redeem points for unique prizes and exclusive fan experiences with Packers Perks, as well as register for the opportunity to win prizes with Packers Pass.

The new version of the Packers app also enhances the user experience for fans in a variety of ways, with a new video-viewing experience that puts fan-favorite content front and center. App users can easily discover their preferred shows, catch up on game highlights, watch player interviews and features and delve into in-depth analysis of the Green Bay Packers. Fans can also use the app to get live play-by-play game updates with Live Activities on supported iOS devices.

Step 2 - Tap on "Account" at the top right of the app.

Step 3 - Tap on "My Packers Account" at the top of the Account page.

Step 4 - Tap on "Sign in to Packers" and follow all login prompts using your Ticketmaster account information.

Step 5 - Once logged in, you can manage your tickets in the app. You will see a listing for the game(s) you purchased. Tap on the game you wish to access.

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