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MediaTek Launches Opera Data-savings App For Its LTE SoC

NEW DELHI: Chipmaker MediaTek has tied up with Opera Software to launch Opera Max, a data-savings app for Android phones, which will be embedded into MediaTek's LTE System on a Chip (SoC).The first two MediaTek SoCs to be shipped with Opera Max are the 64-bit LTE SoCs MT6752 and MT6732 chips. Both target the emerging super-mid market where consumers are seeking high-performance smart devices at an affordable price.Opera Max will enable smartphones with these chips to consume half as much the data within the same monthly plan at no extra cost, the company said in a joint statement."We want consumers to fully enjoy the 4G LTE multimedia experience while minimizing data costs associated with powerful smartphones," Jeffrey Ju, general manager of the MediaTek smartphone business unit, said in the statement.Opera Max compresses video, photos and text across most apps and browsers on a smartphone by up to 50%, extending the life of a user's data plans at no cost, it claimed.The app also enables videos to start faster and take far less time buffering.With this app, users can easily monitor and manage the mobile data consumption of each app from Opera Max's intuitive dashboard. "As mobile consumption grows with new data-hungry apps and mobile videos, compressing mobile data is more important than ever. We are pushing the envelope for the entire mobile industry," Lars Boilesen, CEO, Opera Software, said.
  • Published On Sep 17, 2014 at 07:11 PM IST

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    Twitter Partners With MediaTek To Embed App On Feature Phones

    Already enjoying more than 140 million users on its service, Twitter has today announced a partnership with chip maker MediaTek which will see its service embedded on millions of "smart feature phone" devices all over the world.

    As part of the deal, MediaTek will preload the Twitter feature phone application in its MRE middleware, providing a reference design for mobile handsets. Vendors can then add Twitter services on their devices with little or no memory impact or requirement for powerful hardware, encouraging Twitter usage no matter the handset model.

    Twitter has made sure its native feature phone platform will provide a similar experience to its iPhone and Android apps, tools that were updated just yesterday with new features and UI improvements.

    The partnership follows a similar move by social networking rival Facebook, which announced its own deal with Mediatek in November 2011. The partnership saw Facebook embedded into MediaTek's mobile platform solutions, providing mobile device owners in emerging countries with access to Facebook via affordable handsets.

    MediaTek's MT6255 ARM9 chipset will be the first to carry Twitter applications. The chip has a clock speed of 416 MHz and has both SAW and RTC embedded to the chipset to avoid external components. The chip also provides long battery life, supports WVGA display resolutions and can play back most modern video formats. It also supports the installation of Opera Mini, allowing users to save data when visiting mobile websites.

    MediaTek says that it will roll out Twitter applications on all of its mobile solutions in the near future.


    MediaTek, Tessolve Collaborate On Edge-AI Enabled Smart Device Ecosystem Development

    NEW DELHI: Taiwanese fabless chip maker MediaTek Wednesday said it has teamed up with Tessolve, a Hero Electronix venture, to work towards the development of an Edge-AI enabled smart device ecosystem.

    Tessolve also launched the MAGIK2 family nano System-on-Module (SoM) and evaluation board The i500 platform further supports hardware-accelerated Full HD multimedia encoding/decoding."We are enabling the future of AI, by creating an ecosystem of Edge-AI hardware processing paired with comprehensive software tools across our product range… Our collaboration with Tessolve will power advanced AI-enabled devices and premium experiences, along with reducing development costs and accelerating the time to market," said Raghavan Sampath, Director - Business Development, MediaTek. The Tessolve SoM also supports the common Software Development Kit (SDK) software from BayLibre, MediaTek's software scaling partner which will improve time to market for customers by providing a single SDK across all AIoT hardware platforms.

    "The collaboration will enable the roll-out of production-ready AIoT hardware and Android software to help customers reduce their product development cycle time from design to manufacturing of portable, home, and commercial IoT applications," said Sunil Walia, SVP of Sales & Marketing, Tessolve.

    The chipmaker additionally said it is betting on Edge AI opportunities with its NeuroPilot SDK.

  • Published On May 19, 2021 at 11:40 AM IST

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