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First Direct Launches Official Mobile Banking App For Windows Phone
Telephone and internet-based UK bank, First Direct has just launched an official app for Windows Phone. The bank today published a new app to the store, enabling Windows Phone owners to engage in mobile banking while on the move. Just like the array of banking apps already available for Windows Phone, it's possible to check balances, manage accounts and make payments, but it's actually quite limited in that regard.
Currently, as the app stands today, the following features are included in the experience:
Compared to what's available in other apps from competitive banks, this is actually a rather poor experience. Also, it appears as though this isn't to do with platforms but is a limitation shared by both iOS and Android. That said, it's an official app and is a real life saver for those who enjoy checking their balances while out and about. Unfortunately, the bank is unable to offer its recently launched digital secure key with the app and it's recommended customers check-in on the main website to enjoy full access to all services.
You may likeIt's v1.0 and we're excited to see the bank finally on Windows Phone. Let's hope the development team adds more functionality in future, alongside a brand new design to really bring the app experience to life with Windows Phone's famous style. We did expect more, however, especially since First Direct boasts how it's an online bank. Let us know your thoughts in the comments.
First Direct Launches First Transactional Banking App
Currently, Natwest, RBS and Ulster Bank have iPhone apps that enable users to check their balances and create mini-statements.
However, the First Direct app, which is free, offers customers the opportunity to make payments and transfer money between accounts, and view the last 20 account transactions.
Matt Colebrook, chief executive at First Direct, said: "The iPhone app is as a huge step forward, but it's just the beginning of our ambitions for mobile banking."
Colebrook added that it would be rolling out the app to other smartphone devices over the coming year.
The HSBC-owned bank, which launched 21 years ago, positions itself as a customer-friendly bank and was the first to allow its customers to bank via phone.
In October last year, First Direct began replying to its customers for the first time on its online forum "Talking Points", as part of its wider strategy to drive openness with its customers through social media.
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